About

Sublime AF is Canada’s destination for premium alcohol-free beverages, curated for those who choose mindful drinking without sacrificing flavour, variety, or celebration. We proudly offer a wide selection of non-alcoholic wines, beers, spirits, mocktails, and specialty drinks — all designed to help you sip with intention and enjoy every moment.

Drink With Purpose

Founded with a simple but powerful idea — that celebration shouldn’t require alcohol — Sublime AF exists to elevate the alcohol-free experience. After recognizing the growing desire for high-quality alcohol-free alternatives and the limited choices available, we set out to create a place that we wished existed: a curated home for alcohol-free living.

Why We Exist

Alcohol-free options shouldn’t be limited or uninspiring. At Sublime AF, we gather a thoughtfully selected range of exceptional beverages from around the world so you can explore new tastes, discover favorite classics, and experience mindful drinking your way.

Whether you’re navigating a lifestyle change, embracing balance, or just curious about something fresh and flavorful, we make it simple — and enjoyable — to drink differently.

Our Mission

Our mission at Sublime AF is to make premium alcohol-free drinks easy to find, exciting to try, and delightful to share. We’re committed to supporting a growing community of mindful drinkers by offering inspiration, variety, and authentic connection — one sip at a time.

Meet Our Team

Behind Sublime AF is a passionate team dedicated to curating the best alcohol-free experience possible:

• Jonathan Paddock — Owner

• John Atkins — Marketing Director

• Stephen Andrews — Digital & Content Lead

• Andrew Boyd — Marketing & Advertising Manager

Get in Touch

We’d love to hear from you! Whether it’s a question, suggestion, or celebration story, reach out:

📍 Address: 7 Navigator Avenue, St. John's, NL

📞 Phone: (709) 753-0272

📧 Support: cheers@sublimeaf.ca