Privacy Policy

Last updated: June 2, 2026

This Privacy Policy explains how Sublime Alcohol-Free (“Sublime,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit or make a purchase from sublimeaf.ca (the “Site”), use our services, communicate with us, or interact with our ads (collectively, the “Services”).

Sublime Alcohol-Free is the customer-facing storefront and trade name of Sophisticated Alcohol Free Ltd. Sublimeaf.ca is owned and operated by Sophisticated Alcohol Free Ltd.

For privacy-related questions, contact us at cheers@sublimeaf.ca or by mail at:

Sophisticated Alcohol Free Ltd.
233A Main Street, P.O. Box 29 Site 1 RR 1
Clarke’s Beach, NL A0A 1W0
Canada

Storefront / pickup location: 7 Navigator Avenue, St. John’s, NL A1A 0R5, Canada.

1) What personal information we collect

We collect personal information from you in three ways: (a) information you provide, (b) information collected automatically, and (c) information from service providers/third parties.

A. Information you provide to us
Depending on how you use the Services, this may include:

  • Contact details: name, email address, phone number, shipping/billing address

  • Order and account details: items purchased, order history, preferences, notes, store pickup details

  • Customer support: messages, emails, chats, or other communications you send us

  • Age/eligibility confirmation (if you interact with an age-gate or eligibility prompt): confirmation status and any information you submit for that purpose (for example, a “Yes, I am of legal age” acknowledgement)

B. Information collected automatically
When you visit the Site, we may automatically collect:

  • Device and usage data: IP address, browser type, device identifiers, time zone, pages viewed, clicks, referring/exit pages, and how you interact with the Site

  • Cookies and similar technologies: cookies, pixels, SDKs, tags, and similar tools used for site functionality, analytics, and advertising

C. Information from third parties
We may receive information from:

  • Ecommerce/hosting providers (e.g., Shopify) used to operate the store

  • Payment processors (to process payments—typically we do not receive full card numbers)

  • Shipping/delivery carriers and logistics partners

  • Analytics and advertising partners (to measure performance and show relevant ads)

2) How we use your personal information

We use personal information to:

  • Provide and operate the Services (process orders, payments, shipping, returns, store pickup, account features)

  • Communicate with you (order confirmations, shipping updates, customer service, product or policy updates)

  • Improve the Site and customer experience (analytics, troubleshooting, testing, product/store improvements)

  • Marketing and advertising (send promotional messages where permitted; show ads and measure performance)

  • Safety, fraud prevention, and security (detect suspicious activity, protect accounts, prevent abuse)

  • Legal and compliance (maintain records, comply with applicable laws and enforce our terms)

3) How we share personal information

We may share personal information in the following circumstances:

Service providers (“processors”)
We share information with vendors that help us run the business, such as ecommerce hosting, payment processing, shipping, email/SMS delivery, analytics, customer support tools, and advertising technology.

Advertising and analytics partners
We may share limited data (often via cookies/pixels or event tracking) with partners to:

  • measure ad effectiveness,

  • provide analytics,

  • deliver relevant ads.

Legal reasons
We may disclose personal information if required by law, subpoena, court order, or to protect our rights, customers, or the public.

Business transactions
If we’re involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

With your consent
We may share information if you request or explicitly consent.

4) Cookies, analytics, and advertising

We use cookies and similar technologies for:

  • Essential site functions (cart, checkout, login, security)

  • Preferences (language, region)

  • Analytics (understanding site performance and improving the experience)

  • Advertising (measuring campaigns and showing relevant ads)

Your choices

  • You can adjust cookie settings through your browser and, where available, any cookie banner/settings on the Site.

  • You can also opt out of certain interest-based advertising through platform settings (for example, Google/Meta ad preferences).

5) Email and SMS marketing

If you subscribe to marketing messages, we may send promotional emails (and SMS/texts if you opt in). You can:

  • unsubscribe from emails using the link in the email, and/or

  • stop SMS by following the instructions in the message (where applicable).

Even if you opt out of marketing, we may still send non-promotional messages (e.g., order and account updates).

6) Payment information

Payments are processed by third-party payment processors. We do not intentionally store complete payment card details on our own servers. Payment processors handle sensitive payment data under their own policies and security standards.

7) International transfers

Your personal information may be stored or processed outside your province, territory, or country (for example, where our service providers or their servers are located). We take reasonable steps to help ensure an appropriate level of protection when information is processed internationally.

8) Data retention

We keep personal information only as long as needed for:

  • fulfilling orders and providing services,

  • customer support,

  • legal/accounting requirements,

  • resolving disputes and enforcing agreements.

Retention periods vary depending on the type of information and why we collected it.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we can’t guarantee absolute security.

10) Your rights and choices (Canada and other regions)

Depending on where you live, you may have rights regarding your personal information, which may include:

  • requesting access to personal information we hold about you,

  • requesting corrections to inaccurate information,

  • requesting deletion (subject to legal/operational limits),

  • withdrawing consent where processing is based on consent.

Canada (PIPEDA)
Canadian privacy law generally provides individuals rights to access and challenge the accuracy of personal information held by organizations, subject to certain exceptions. (priv.gc.ca)

To exercise a privacy request, contact us using the details below. We may need to verify your identity before responding.

11) Children’s privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

12) Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on the Site and change the “Last updated” date.

13) Contact us (Privacy inquiries)

If you have questions about this Privacy Policy or want to make a privacy request, contact:

Sublime Alcohol-Free (storefront & pick-up location)
Email: cheers@sublimeaf.ca
Phone: (709) 753-0272
Address: 7 Navigator Avenue, St. John’s, NL, A1A 0R5, Canada 

Sublime Alcohol-Free is the customer-facing storefront and trade name of Sophisticated Alcohol Free Ltd., a Newfoundland and Labrador corporation.

Sublimeaf.ca is owned and operated by Sophisticated Alcohol Free Ltd. Our storefront and customer pickup location is located at 7 Navigator Avenue, St. John’s, NL A1A 0R5, Canada.

Our registered and mailing address is:

Sophisticated Alcohol Free Ltd.
233A Main Street, P.O. Box 29 Site 1 RR 1
Clarke’s Beach, NL A0A 1W0
Canada

Sublime Alcohol-Free sells non-alcoholic, alcohol-free, dealcoholized, and alcohol-removed beverages through our online store and pickup location. Product pages identify whether each beverage is 0.0% ABV or contains less than 0.5% alcohol by volume.